TREN E-COMMERCE PADA ERA PANDEMI COVID-19

Syamsidarti Laming

Sari


Pandemi COVID-19 yang menyebar hampir di seluruh negara di dunia berdampak terhadap pertumbuhan ekonomi bahkan sektor bisnis mengalami penurunan drastis khususunya transaksi manual, namun bisnis e-commerce diperkirakan mengalami peningkatan selama pandemi. Paper ini bertujuan menganalisis peningkatan E-commerce selama pandemi melalui studi literatur. Hasil studi menunjukkan bahwa bisnis E-commerce selama pandemi mengalami peningkatan yang signifikan di dunia. E-commerce Indonesia meningkat 5-10 kali lipat dengan penambahan pelanggan baru mengcapai 51% selama pandemi, namun terjadi perlambatan dalam proses pengiriman barang akibat pembatasan trasportasi  selama lockdown. Peningkatan E-commerce selama pandemi berpotensi mempengaruhi peningkatan E-commerce kedepan termasuk setelah pandemi berakhir

Kata Kunci


Ekonomi, E-commerse, Covid-19

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Referensi


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DOI: https://doi.org/10.33387/humano.v11i2.2323

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Journal NameHUMANO: Jurnal Penelitian
Print ISSN1978-6115
Elektronik ISSN2597-9213
PublisherLembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Khairun
AddressJalan Yusuf Abdurrahman Kampus II Unkhair, Kelurahan Gambesi, 97722 Kecamatan Kota Ternate Selatan, Provinsi Maluku Utara
CountryIndonesia
Emailhumano@unkhair.ac.id / humanounkhair@gmail.com 
URLhttps://ejournal.unkhair.ac.id/index.php/humano/index
DOIhttp://doi.org/10.33387/humano

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