FOCUS AND SCOPE

FOCUS AND SCOPE

Jurnal Manajemen Sinergi (JMS) is an academic journal that applies a double-blind review system, where the identities of authors and reviewers remain confidential throughout the evaluation process. JMS focuses on empirical research that offers scientific novelty, discusses current issues, and contributes to the development of theories and practices in the fields of management and business.

The scope of JMS covers various studies in management strategy and business, with a primary focus on:

1. Strategic Management

  • Formulation and implementation of business strategies
  • Competitive advantage analysis and corporate competitiveness
  • Innovation strategies and business sustainability
  • Corporate governance and strategic risk management

2. Marketing Management

  • Digital marketing strategies and e-commerce
  • Consumer behavior analysis and customer loyalty
  • Branding, market segmentation, and marketing communication strategies
  • Ethical and sustainable marketing approaches

3. Financial Management and Capital Markets

  • Corporate financial management and investment strategies
  • Capital market analysis and stock performance
  • Behavioral finance in investment decision-making
  • Financial risk management and dividend policy

4. Human Resource Management (HRM)

  • Employee performance management and productivity
  • Leadership, organizational culture, and employee commitment
  • Recruitment, selection, and human resource development
  • Talent management and employee well-being

5. Operations Management

  • Operational process efficiency and supply chain management
  • Quality management, lean management, and six sigma
  • Innovation in business operations and production technology
  • Digital transformation in corporate operational systems

6. Entrepreneurship

  • Innovation and development of new business models
  • Growth of SMEs and technology-based startups
  • Business financing and expansion strategies
  • The role of entrepreneurship in economic development

JMS prioritizes empirical research, both quantitative and qualitative approaches, that significantly impact the advancement of theories and practices in business and management.