Analisis Saluran Dan Efisiensi Pemasaran Tuna (thunnus sp.) Di Polewali Mandar

Sari

The fisheries field is an important sector in terms of food security, it’s just that the longer the marketing channel of the commodity, the higher the purchase price at the consumer level. Efficient market channels can provide benefits for fisherman. The purpose of this study was to describe the marketing channels of Tuna (Thunnus sp.) from the fisherman to the final consumer, to know the market structure and marketing behavior, and to analyze the level of market efficiency of each market agency in every market channel. This research collect data from 63 tuna catcher using survey method. And 35 trader with snowball method to collect market channels data. The research location is in Polewali Mandar regency. The result of the research found 3 types of market channels, that is marketing channel I (Fishermen-middleman-whosalers-retailers-consumer), marketing channel II (fishermen-middlemen-retailer-consumer), and marketing channels III (fishermen-wholesaler-exporter).

Keywords: marketing channels, marketing efficiency,profit