Strategi Pengembangan Usaha Home Industri Wine Nanas Menggunakan Analisis SWOT di Desa Gamtala Kecamatan Jailolo Kabupaten Halamahera Barat

Sari

Aim of this riset; one (1) knows internal and external factor; two (2) formed strategy. Design of this riset use qualitative and quantitative method. Used date in this riset primer and secunder date. Analysis date use Internal Factor Evaluation and External Factor Evaluation matrix, and Internal – External and SWOT analysis. Result’s riset shows that: 1) first strength factor productive and smart of labour with scored (0,99) than first weekness capital self with score (0,18). First opportunirty factor Is could increase as little present (score 1,68), and first threat marketing channal still limited (score 0,28) 2) position applicated grow and build in : increasing of sales product sum, modification product, and quality product quite supplied new product or modification product with promotioning new style by packed most interested. Suggest of this riset : 1) need samework with government in marketed product, most serious look developed of product, because that new penetration in West Halmahera Regency, and also need increased productivity of local market although export, 2) could opening that channal of marketing and look development home industry in West Halmahera Regency likes pineapple’s wine home industry.

Key Words : Home industry, pineapple’s and development strategy