EROTIC CAPITAL: IS IT EXIST ON THE WORKFORCES IN INDONESIA?

Sari

This research was conducted to see the attitudes of student-employees at the undergraduate level towards the implementation of erotic capital in their workplaces and without a large implementation of this erotic capital is built up in the world of work, especially the recruitment of an employee. The literature review in this study originates from the concept of erotic capital or sexual capital from Hakim (2010), namely: beauty, sexual attractiveness, social skill, liveliness, social presentation, sexuality, and fertility. A descriptive survey research was used for this study with 295 student-employees as respondents who answered the questionnaire proposed by the researcher. Simple percentages are used for data analysis. The findings of the study revealed that of the 7 indicators of erotic capital, only liveliness was addressed by student-employees both cognitive, behavior and affective. Meanwhile, social skills are only addressed in a cognitive manner and sexual attraction is addressed in an affective manner. The rest is treated as something that is not needed in an employee. So erotic capital actually exists and is considered when recruiting an employee at a company in Indonesia.