PERSONALITY TRAITS MAHASISWA DAN DAMPAK BISNIS DIGITAL: PENGARUH TERHADAP GREEN ENTREPRENEURIAL INTENTION

Penulis

  • Camelia Safitri

DOI:

https://doi.org/10.33387/humano.v15i1.8142

Kata Kunci:

Personality Traitds, Bisnis Digital, Mahasiswa, Ekonomi Digital, Teori Big Five

Abstrak

This research explores the influence of students' personal characteristics on their participation in digital business and its impact on the digital economy. Using a quantitative approach, an online survey was conducted on 200 students. Personality traits are analyzed using the Big Five theory which includes extroversion, agreeableness, conscientiousness, neuroticism, and openness. Data were analyzed using linear regression. The research results show that personality traits have an influence on Green Entrepreneurship Intention, while economics and digital business have no influence on Green Entrepreneurship Intention, extroversion, agreeableness, and conscientiousness have a positive influence on student participation and contribution in digital business, while neuroticism and openness have an influence. negative. This research confirms the importance of personal traits in influencing students' participation in digital business and recommends strategies to increase their awareness and participation. It is hoped that the research results can support the development of more effective education and training strategies in the field of digital entrepreneurship and can increase Green Entrepreneurial Intention among students.

Referensi

Ahmad, N. H., Halim, H. A., Ramayah, T., & Rahman, S. A. (2015). Green entrepreneurship inclination among the younger generation: An avenue towards a green economy. Problems and Perspectives in Management, 13(2). https://doi.org/10.1002/sd.2010

Cao, G., Duan, Y., & Tian, N. (2021). Identifying the configurational conditions for marketing analytics use in UK SMEs. Management Decision, 59(12), 2952–2969. https://doi.org/10.1108/MD-07-2020-0945

Chee, W.-L., & Nordin, N. (2020). Green Entrepreneurial Intention of MBA Students: A Malaysian Study. 5, 38–55.

Darmanto, S. (2012). Peran sifat personalitas (personality traits) dalam mendorong minat berwirausaha mahasiswa. Media Ekonomi Dan Manajemen, 25(1), 30–45.

Febri Triana, F., Ananta, G., Dhimas Sadewa, R., & Arkhan, R. (2024). Konsep Dasar Tes Five Big Personality Traits pada Kepribadian Siswa.

Hugo, E. M., & Nuringsih, K. (2020). Entrepreneurial Education, Green Orientation Entrepreneur, dan Green Value terhadap Ecology Entrepreneurial Intention. Jurnal Manajerial Dan Kewirausahaan, 2(4). https://doi.org/10.24912/jmk.v2i4.9871

Ida, & Tjun, L. T. (2012). Analisis Perbedaan Pengaruh Personality Traits Terhadap Portfolio Choice Of Risk Dan Ambiguity Aversion Berdasarkan Gender. Jurnal Manajemen, 12(1), 77–102.

Karabulut, A. T. (2016). Personality Traits on Entrepreneurial Intention. Procedia - Social and Behavioral Sciences, 229, 12–21. https://doi.org/10.1016/j.sbspro.2016.07.109

Karimi, S., Biemans, H. J. A., Naderi Mahdei, K., Lans, T., Chizari, M., & Mulder, M. (2017). Testing the relationship between personality characteristics, contextual factors and entrepreneurial intentions in a developing country. International Journal of Psychology, 52(3), 227–240. https://doi.org/10.1002/ijop.12209

Kerr, S. P., Kerr, W. R., & Xu, T. (2017). Personality Traits of Entrepreneurs: A Review of Recent Literature. National Bureau of Economic Research.

Liang, C., Ip, C. Y., Wu, S. C., Law, K. M. Y., Wang, J. H., Peng, L. P., & Liu, H. C. (2019). Personality traits, social capital, and entrepreneurial creativity: comparing green socioentrepreneurial intentions across Taiwan and Hong Kong. Studies in Higher Education, 44(6), 1086–1102. https://doi.org/10.1080/03075079.2017.1418310

Nuringsih, K., & Puspitowati, I. (2017). Determinants of eco entrepreneurial intention among students: Study in the entrepreneurial education practices. Advanced Science Letters, 23(8), 7281–7284. https://doi.org/10.1166/asl.2017.9351

Nuringsih, K., & Puspitowati, I. (2018). Determinants of Eco Entrepreneurial Intention Among Students: Study In The Entrepreneurial Education Practices. In Article in Journal of Computational and Theoretical Nanoscience. https://www.researchgate.net/publication/324797753

Peng, H., Li, B., Zhou, C., & Sadowski, M. (2021). How does the appeal of environmental values influence sustainable entrepreneurial intention? International Journal of Environmental Research and Public Health, 18(3), 1–25. https://doi.org/10.3390/ijerph18031070

Qazi, W., Qureshi, J. A., Raza, S. A., Khan, K. A., & Qureshi, M. A. (2020). Impact of personality traits and university green entrepreneurial support on students’ green entrepreneurial intentions: the moderating role of environmental values. Journal of Applied Research in Higher Education. https://doi.org/10.1108/JARHE-05-2020-0130

Soomro, B. A., Ghumro, I. A., & Shah, N. (2020). Green entrepreneurship inclination among the younger generation: An avenue towards a green economy. Sustainable Development, 28(4), 585–594. https://doi.org/10.1002/sd.2010

Sudyasjayanti, C. (2017). The Green Behavior Differences of Green Entrepreneur Intentions among Male and Female Students. International Journal of Academic Research in Business and Social Sciences, 7(12). https://doi.org/10.6007/ijarbss/v7-i12/3768

Sugiyono. (2019). Metodoologi Penelitian. Journal of Chemical Information and Modeling, 53(9).

Tan, K. L., Suhaida, S., & Leong, Y. P. (2013). Self-efficacy and green entrepreneurship. IOP Conference Series: Earth and Environmental Science. https://doi.org/10.1088/1755-1315/16/1/012119

Viloria-Núñez, C., Tovar, M., & Millán, A. C. (2023). Digital archetypes: a tool for understanding personality characteristics in the digital culture. Humanities and Social Sciences Communications, 10(1). https://doi.org/10.1057/s41599-023-02327-0

Yi, G. (2020). From green entrepreneurial intentions to green entrepreneurial behaviors: the role of university entrepreneurial support and external institutional support. International Entrepreneurship and Management Journal, 2. https://doi.org/10.1007/s11365-020-00649-y

Unduhan

File Tambahan

Diterbitkan

2024-06-27

Terbitan

Vol 15 No 1 (2024): PERIODE JUNI

Bagian

Artikel

Lisensi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.