PENGARUH DAYA TARIK DAN NILAI EKOWISATA TERHADAP PENDAPATAN PEDAGANGWISATA PANTAI DI KOTA TERNATE (STUDI KASUS PANTAI JIKOMALAMO KELURAHAN SULAMADAHA KECAMATAN PULAU TERNATE)

Isradi Ismat, Yetty SE.,ME, Fajri Hatim SE.,M.Si

Sari


Isradi Ismat, 2022. The Influence of Attraction and Ecotourism Value on the Income of Beach Tourism Traders in Ternate City (Case Study of Jikomalamo Beach, Sulamadaha Village, Ternate Island District). Supervisor I Yetty, S.E., M.E and Supervisor II Fajri Hatim, S.E., M.Si

The aims of this study are: (1) to determine the effect of attractiveness on income; (2) To determine the effect of ecotourism value on income; (3) To determine the influence of the attractiveness and value of ecotourism on income. The number of research samples as many as 70 respondents. The test tool used is multiple linear regression analysis (multiple regression) using the statistical package for social scientists (SPSS) as a statistical test tool.from the research results show that; (1) partially positive and significant effect on income; (2) partially the value of ecotourism has a positive and significant effect on income; and (3) simultaneously shows that the attractiveness and value of ecotourism have a positive and significant effect on income.

 

Keywords: Attractiveness, Ecotourism Value and Income. JEL Classification: Q26, Q57, Q41

 


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DOI: https://doi.org/10.60201/jepa.v13i2.5308

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