AMARULLAH, Dudi; KROIS, Adysabzan T. THE ROLE OF WORD OF MOUTH (WOM) IN MEDIATING THE RELATIONSHIP BETWEEN PRICE AND PURCHASE DECISIONS. Jurnal Scientific Management, [S. l.], v. 1, n. 1, p. 8–13, 2026. DOI: 10.33387/jsm.v1i1.12704. Disponível em: https://ejournal.unkhair.ac.id/index.php/jsm/article/view/12704. Acesso em: 21 sep. 2026.