POTENSI DAN STRATEGI PENGEMBANGAN WISATA BAHARI KOMPANIA SEBAGAI DESTINASI PULAU KECIL BERKELANJUTAN
DOI:
https://doi.org/10.33387/humano.v17i1.12514Kata Kunci:
Pariwisata Bahari, Kompania, Pulau Kecil, SWOT, Pengembangan BerkelanjutanAbstrak
Kompania Marine Tourism in Tawale Hamlet, Marituso Village, East Kasiruta District, South Halmahera Regency, offers white sand, clear waters, coral islets, and snorkeling potential, yet it lacks adequate infrastructure and governance. This study aims to analyze the potential and formulate development strategies for Kompania as a sustainable small-island destination. A qualitative descriptive design was employed, using observation, structured interviews with 20 purposively selected informants representing government, managers, local communities, and visitors, and documentation; data were analyzed qualitatively and mapped through a SWOT matrix. The results show that the main strength lies in the pristine marine attractions, whereas the main weaknesses include dependence on sea transportation and inadequate jetty, toilets, waste bins, gazebos, and food outlets. Opportunities arise from boat services, culinary businesses, guiding, and community creative products, while threats include weather, destination competition, waste, and visitor behavior. The novelty of this study lies in providing place-based empirical evidence from an early-stage small-island destination in North Maluku, showing that attraction excellence does not translate into competitiveness without readiness of access, amenities, and institutions, and in proposing a phased SWOT strategy that positions community empowerment and environmental protection as prerequisites for development.
Unduhan
Referensi
Amdani, S. (2008). Analisis potensi obyek wisata alam pantai di Kabupaten Gunung Kidul [Skripsi, Universitas Muhammadiyah Surakarta].
Baitalik, A., & Bhattacharjee, T. (2023). Beneath the sun and sands: Appraising coastal tourism impact through community perceptions in West Bengal, India. Regional Studies in Marine Science, 68, 103273.
Balestracci, G., Nel-lo-Andreu, M. G., & Gómez, S. (2025). Coastal, marine or blue tourism governance? Spotting academic trends through a bibliometric analysis. Frontiers in Marine Science, 12, 1623424. https://doi.org/10.3389/fmars.2025.1623424
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55–73. https://doi.org/10.5038/2640-6489.6.1.1148
Cooper, C., Fletcher, J., Gilbert, D., & Wanhill, S. (1995). Tourism: Principles and practice. Longman.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Fernandez-Abila, C. J., Tan, R., Dumpit, D. Z., Gelvezon, R. P., Arcala Hall, R., Lizada, J., Monteclaro, H., Ricopuerto, J., & Salvador-Amores, A. (2024). Characterizing the sustainable tourism development of small islands in the Visayas, Philippines. Land Use Policy, 137, 106996. https://doi.org/10.1016/j.landusepol.2023.106996
Grilli, G., Tyllianakis, E., Luisetti, T., Ferrini, S., & Turner, R. K. (2021). Prospective tourist preferences for sustainable tourism development in Small Island Developing States. Tourism Management, 82, 104178. https://doi.org/10.1016/j.tourman.2020.104178
Hadinoto, K. (1996). Perencanaan pengembangan destinasi pariwisata. Penerbit Universitas Indonesia.
Lukman, K. M., Uchiyama, Y., Quevedo, J. M. D., & Kohsaka, R. (2022). Tourism impacts on small island ecosystems: Public perceptions from Karimunjawa Island, Indonesia. Journal of Coastal Conservation, 26(3), Article 14. https://doi.org/10.1007/s11852-022-00852-9
Lukoseviciute, G., Henriques, C. N., Nobre Pereira, L., & Panagopoulos, T. (2024). Participatory development and management of eco-cultural trails in sustainable tourism destinations. Journal of Outdoor Recreation and Tourism, 47, 100779.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2020). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
Rahayu, S. D. (2019). Potensi wisata Danau Kualomudo di Kelurahan Balai Makam Kecamatan Bathin Solapan Kabupaten Bengkalis Provinsi Riau [Skripsi, Universitas Islam Riau].
Rangkuti, F. (2018). Analisis SWOT: Teknik membedah kasus bisnis cara perhitungan bobot, rating, dan OCAI. Gramedia Pustaka Utama.
Rasoolimanesh, S. M., Ramakrishna, S., Hall, C. M., Esfandiar, K., & Seyfi, S. (2023). A systematic scoping review of sustainable tourism indicators in relation to the sustainable development goals. Journal of Sustainable Tourism, 31(7), 1497–1517. https://doi.org/10.1080/09669582.2020.1775621
Republik Indonesia. (2009). Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan.
Riyanto, Iqbal, M., Supriono, Fahmi, M. R. A., & Yuliaji, E. S. (2023). The effect of community involvement and perceived impact on residents’ overall well-being: Evidence in Malang marine tourism. Cogent Business & Management, 10(3), 2270800. https://doi.org/10.1080/23311975.2023.2270800
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development, 29(1), 259–271. https://doi.org/10.1002/sd.2133
Suradja, I., Asih, T. S., Basir, Dyspriani, D. P., Lionata, H., Marsiyono, A., Nugraha, B. A., Palupi, T. I., Salam, I. A. P., Sierra Castillo, L., Toldo, A., Trisnawati, A., & Aceves-Bueno, E. (2024). Alternating livelihoods and coping with shocks: An examination of coastal tourism in Indonesia amidst COVID-19. Marine Policy, 170, 106379.
Suryawan, I. W. K., Suhardono, S., & Lee, C.-H. (2024). Boosting beach clean-up participation through community resilience hypothetical scenarios. Marine Pollution Bulletin, 207, 116853.
Suwantoro, G. (1997). Dasar-dasar pariwisata (Ed. ke-2). Andi.
Suwena, I. K., & Widyatmaja, I. G. N. (2017). Pengetahuan dasar ilmu pariwisata. Pustaka Larasan.
Widiarti, R., Kusumawardhani, A. D., Burhanuddin, E., Susiloningtyas, D., Takarina, N. D., Patria, M. P., & Fadhilah, M. F. (2025). The enhancement of community perception and participation in gaining sustainable coral reef management models. Frontiers in Marine Science, 12, 1577199. https://doi.org/10.3389/fmars.2025.1577199
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Marwa Ismail, Ramdani Salam, Yuni Adriyani Safitri
Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
